Jesse Lim, CPA, CMA

Jesse Lim, CPA, CMA has a diverse range of work experience in customer insights, analytics, and marketing. Jesse currently holds the position of Head of Customer Insights at oxio since December 2022. Prior to this, Jesse worked at Goodfood Market as the Senior Director and Head of Customer Insights from July 2021 to November 2022.

From November 2019 to July 2021, Jesse served as the Director and Head of Customer Analytics at Tangerine. Before that, they held various roles at Tangerine including Director of Marketing Analytics & Business Planning from June 2017 to November 2019, Senior Manager of Customer Strategy from September 2014 to May 2017, and Manager of Marketing Strategy & Planning from August 2013 to August 2014.

Jesse's experience also includes working at The Nielsen Company as a Project Lead and Consultant in Advanced Analytic Consulting from July 2012 to August 2013. Jesse started their career at Dell Inc. as a Brand Manager for Consumer Desktops & AIO PC from January 2011 to July 2012, and as a Marketing Planning & Analytics Manager from October 2006 to December 2010.

Before joining Dell Inc., Jesse worked at DDB Canada as an Econometric/Measurement Analyst from May 2005 to September 2006. Jesse also gained experience as a Graduate Teaching Assistant at Queen's University from September 2004 to April 2005. Overall, Jesse has a strong background in customer insights, analytics, and marketing across various industries.

Jesse Lim, CPA, CMA has obtained the degree of Chartered Professional Accountant, Certified Management Accountant from CPA Ontario. Additionally, Jesse Lim has pursued higher education at Queen's University and the University of Alberta, although the specific degree and field of study for these institutions is not provided.