Gabriela Aspe Ferro

Gabriela Aspe Ferro is a marketing and operations professional with extensive experience in various industries, including retail, e-commerce, and hospitality. Currently serving as TPO Retail Media Network at OXXO since June 2023, Gabriela previously held the position of Marketing Operations Lead at Shopee, where responsibilities included launching marketing operations and training team members. Prior experience includes significant roles at Walmart, such as Strategic Planning Manager and Project Leader for Café Marketside, focusing on improving operational efficiency and customer experience. Gabriela's career also encompasses managerial positions at Teavana and The Walt Disney Company, highlighting expertise in integrated marketing communications and customer service. Gabriela holds a Bachelor's degree in Public Relations, Advertising, and Applied Communication from Universidad Anáhuac Mexico Norte and is pursuing a Scrum Master International Certification in Agile Project Management at Universidad del Valle de México.