Thea Hinde

Thea joined the Board in 2021, bringing considerable commercial experience with her. Following a stint in academia when she gained a PhD in Semiology, she spent five years at Accenture in its strategy practice focused on telco, media and technology. Apart from a short period working as an independent consultant, for more than ten years she has worked at Sky in a variety of roles spanning customer experience strategy, digital transformation, research and insight. She has always been focussed on delivering strategies or transformations that improve the customer or colleague experiences, or business outcomes.

Still at Sky, she currently leads the Strategy and Transformation team for NOW (formerly NOW TV) as part of the Group team defining and delivering OTT (over-the-top media, provided directly to viewers through the internet) product improvements across the Sky Group in Europe.

Aside from 121 coaching and mentoring, she has a strong interest in social mobility and unblocking the systemic reasons that prevent individuals from reaching their full potential.