Tom Whittaker

Tom Whittaker is a seasoned professional in market research and consultancy, currently serving as a Principal Consultant at PA Consulting since September 2020. Prior to this role, Tom was an Associate Partner and Digital Consultant at Sparkler from January 2014, focusing on the management of consumer panels within the Digitudinal team, covering survey design, scripting, platform management, and report creation. Tom's experience includes a position as Research Manager at GfK NOP, where responsibilities included overseeing major tracking accounts for clients such as Orange and Aviva, and a similar role at Holden Pearmain, managing various research projects and a consumer panel. Tom began the career as a Research Executive at Synovate and has held roles in research and analysis since 2008. Tom holds a BSc (Hons) in Cognitive Science from the University of Exeter.