Greg Gerik

Director of Marketing at PacerPro

Greg Gerik is the current Director of Marketing at PacerPro. Greg has also held the position of Chief Content Officer - CCO / CMO at Arkansas PBS from September 2019 to December 2021. In this role, they were responsible for creating new partnerships to improve the growth of membership and Arkansas, coordinating government initiatives to improve health, education and grow the Arkansas economy and opportunities across the state, and leading a content team to improve education, experiences and impact to Arkansas. Greg also created a full integrated media platform for underwriters, sponsors and community development including web, mobile, broadcast and print media. Under their leadership, website performance increased by 160% yoy in the first 9 months and a new mobile app was launched that garnered 20k downloads within 45 days with no marketing spend.

Prior to their role at Arkansas PBS, Gerik served as the Chief Marketing Officer at SecurEnvoy from April 2018 to August 2019. In this role, they led Global Growth Marketing & Transformation for a growing security leader within the Shearwater Group. Greg designed integrated growth marketing capabilities including the installation of marketing automation (Hubspot, Marketo), website redesign (Drupal, Wordpress), new branding, launched a security podcast, increased social engagement and defined new MQLs and SQLs for greater transparency, accountability and results.

Greg Gerik went to Michigan State University College of Law for their BA in Communications and their minor in Business.

Greg Gerik reports to Anna McGrane, Co-Founder & COO. Greg Gerik works with Monroe Simmons - Sales Development Associate, Aikta Wahi - Director of Customer Relations.

Timeline

  • Director of Marketing

    Current role

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