Pacific Licensing Studio
Nicole Goh is an accomplished Regional Manager at Pacific Licensing Studio since May 2017, responsible for overseeing marketing, retail, and special projects, with a focus on implementing offline to online (O2O) strategies and managing relationships with global toy accounts for Southeast Asia markets. Previously, Nicole served as a Senior Executive in Brand Marketing & Retail, where brand management strategies were developed in collaboration with NBC Universal. Prior to this role, Nicole gained experience as a PR Executive at 37 Communications, handling press and event management. Nicole holds a Bachelor’s Degree in Business, Management, Marketing, and Related Support Services from the University of Birmingham.
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Pacific Licensing Studio
Pacific Licensing Studio Pte Ltd (PLS) is a licensing and brand management company headquartered in Singapore with offices throughout Greater China & Southeast Asia. PLS specializes in consumer products licensing, retail solutions and promotional/sponsorship opportunities for IP brands. The team from PLS has diverse interests and experience, having worked on entertainment, sports, fashion and lifestyle brands. Our clients include Warner Bros. Consumer Products, DreamWorks Animation, FIFA, Rovio Entertainment, Hurlingham Polo Association, Tokidoki, and King. Our primary services are: · Licensing - All traditional product categories (hardlines & softlines), branded food & personal care and publishing. · Licensed promotions, including FMCG, QSR, retail, media and financial services among others. · Strategic consumer brand management and consultation with a key focus and expertise in the Asian consumer & retail markets. · Development & implementation of integrated marketing solutions covering trade, retail and promotional. · Retail account management for your brands, including direct to retail solutions, in-store retail promotion activation & live events. · Retail channel management, placing your brand’s products in channels that achieve the correct balance between revenue generation and brand building – mid-tier and mass, specialty and e-commerce, convenience and sporting goods. · Other licensing agency services include brand assurance, creative direction (design, styleguide, product application), contract administration and finance functions (invoicing, royalty tracking & reporting). · Merchandising, product & premium development, sourcing and trading consultation.