Tyler MacDonald

Tyler MacDonald has a strong background in social media marketing and brand management. Tyler worked at PACSUN from 2019 to present, starting as a Social Media Marketing Manager and progressing to Senior Manager of Influencers & Social Media. Their responsibilities included planning and curating content for various social media channels, overseeing social campaigns, and collaborating with other teams. Prior to PACSUN, Tyler worked at Urban Outfitters as a Social Media Manager, where they focused on strengthening brand awareness through daily messages and social campaigns. Tyler also worked as a Social Media Coordinator, creating content for Instagram and assisting in curating the account's grid. In addition, Tyler has experience in retail and merchandising, having served as an Assistant Store Merchandising Manager at Urban Outfitters. Tyler began their career as a Social Media Marketing Intern at Tom & Drew Boys, where they developed social strategies for a children's clothing line. Tyler also gained technology and customer service experience as a Technology Assistant at High Point University: Information Technology and worked as a Brand Representative and Sales Associate at Hollister Co.

Tyler MacDonald attended High Point University from 2008 to 2012, where they obtained a Bachelor's degree in Strategic Communication with a focus on Marketing, Advertising, and Public Relations.