Cheryl Delaby

Cheryl DeLaby currently holds the position of Regional Director of Sales and Marketing at Pacifica Senior Living, starting in December 2023. Prior experience includes roles at Westmont Living, Inc. as Regional Sales Specialist and Director of Sales and Marketing, where Cheryl achieved a significant increase in census from 64% to 93% within 14 months. Additional experience encompasses directorial positions in sales and marketing at Merrill Gardens, operations management at Visiting Angels, and a history of leasing consulting with a focus on community engagement and client retention at Pinnacle Senior Living and The Towbes Group, Inc. Prior roles also include medical coordination at Marian Medical Center and community sales management at Trilogy at Monarch Dunes and Centex Homes. Cheryl holds a Bachelor’s Degree in Professional Counseling from Liberty University, earned between 2012 and 2015.