Cathy Zhai has a diverse work experience spanning multiple industries and roles. In 2016, they began their career as an Associate Product Manager at ATA, where they collected and analyzed customer feedback data to maximize the company's net profits. Cathy also designed and implemented international event programs by analyzing consumer data.
In 2019, Cathy worked on a social media analysis project at MUJI U.S.A. Limited, where they used SQL queries and Tableau to identify engaging stories and user characteristics on Instagram and Facebook. Cathy also analyzed consumer characteristics and conversion performance for an email marketing campaign.
Cathy's next role was as a Consumer Insights Analyst at TikTok in 2020, where they boosted web traffic and new users by 5% and 3%, respectively, through campaign initiatives. Cathy also conducted qualitative and quantitative research on TikTok user data and provided marketing campaign suggestions.
In 2020, Cathy worked as a Marketing Analyst at the Global Connections for Women Foundation (GC4W), where they coordinated A/B testing on event landing pages to improve site traffic and conversion rates. Cathy also analyzed customer behavioral data and conversion rates to increase revenue for the GC4W Marketplace.
From 2021 to 2021, Cathy served as a Business Analyst for the United Nations. Cathy increased fundraising by 30% through analysis of online fundraising platforms and visualizing competitive possibilities with Tableau. Cathy also conducted SEO data analysis and testing to improve the organic marketing campaign for UN Volunteers.
Currently, Cathy holds the position of Data Analyst at Pacvue, starting in 2022. Further details about their role have not been provided.
Cathy Zhai obtained a Bachelor's degree in Tourism and Travel Services Management from Beijing International Studies University. Cathy then pursued a Master's degree in Integrated Marketing from New York University, completing their studies between 2019 and 2021.
In addition to their formal education, Cathy has also acquired several certifications. In November 2020, they obtained a certification in Data Visualization and Communication with Tableau from Duke University via Coursera. Furthermore, in July 2021, they earned a certification in Google Analytics for Power Users from Google Analytics. It is worth noting that there is mention of a certification in Introduction to Probability and Data with R from Duke University via Coursera; however, the specific completion details are not provided.
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