Arilda Vasconcelos

Arilda Vasconcelos is a seasoned executive in operations and customer relationship management with extensive experience in the financial technology and telecommunications sectors. Since June 2016, Arilda has served as the Executive Director of Operations at PagBank, overseeing operations, customer service, logistics, and governance. Previous roles at PagBank include Director of Customer Service and CRM, where Arilda managed CRM strategy, customer segmentation, and digital communication channels. Prior to PagBank, Arilda held various leadership positions at Cielo, including Senior CRM Manager and Senior Telemarketing Manager, focusing on customer loyalty programs and telemarketing strategies. Arilda's earlier career includes a Product Manager role at Telefónica, S.A., and Marketing Coordinator at NET Serviços de Comunicação SA. Arilda holds an MBA in Business Administration from Insper Instituto de Ensino e Pesquisa and a Bachelor's degree in Advertising and Marketing from Universidade Metodista de Piracicaba.