Emanuel Baldan

Emanuel Baldan is a Senior Data Scientist at PagSeguro PagBank since February 2021, focusing on Online Marketing. Key responsibilities include creating predictive models to optimize media costs and enhance channel performance, as well as building an analytical environment for offline media measurement. Emanuel also serves as a Data Science instructor at Coderhouse and previously held senior data science roles at Grupo JCA and EY, contributing to various projects involving statistical analysis, predictive modeling, and data-driven decision-making. Early career experience includes positions at UOL and Bradesco, where skills in web analytics, statistical modeling, and programming were further developed. Emanuel holds multiple advanced degrees, including an MBA in Business and Marketing from Pontifícia Universidade Católica do Rio Grande do Sul and a Bachelor's degree in Statistics from USP.