PageFair’s mission is to sustain the open web by re-establishing a fair deal between users and content creators. The company does this by helping website owners and publishers detect and measure adblock, and protecting advertising inventory from being blocked.The company has two products: 1)PageFair Analytics, which is used by thousands ofpublishers for free, and measures adblock on over 11 billion pageviews per month, and 2)PageFair Ads, which serves advertising in a manner that adblockers are unable to circumvent, and solves the speed, privacy, and UX issues that cause adblocking in the first place.PageFair's founders personally experienced the damage adblocking can do to a website. While they recognize that visitors need to defend themselves from distracting, intrusive, inappropriate, disingenuous or malicious advertising, the rise of adblocking is now leading to the death of quality free websites.PageFair is an international startup based in Dublin, Ireland. Founded in 2012, the company was initially funded by its founders with additional seed capital from Tribal Ventures, Frontline Ventures, and Enterprise Ireland. Thoudands of publishers now use PageFair to measure the extent to which they are affected by adblocking and to display advertising to adblockers.PageFair is the global authority on adblocking trends, cited in The New York Times, The Financial Times, The Economist, Advertising Age, and others.

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