Milica Kovacevic is an experienced marketing professional with a strong background in strategy and creative execution across various high-profile brands. Currently serving as Strategy Lead at #paid since July 2025, Milica previously held roles at TikTok, where impactful contributions as Creative Strategy Lead involved driving innovative marketing solutions and collaborating with client agencies. Experience at Weber Shandwick as an Integrated Media Specialist emphasized social strategy for major accounts, while roles at Teifi Digital, Hudson's Bay Company, and Aritzia focused on content creation and digital marketing. Milica holds a Bachelor of Design in Fashion Communication from Ryerson University.
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