Tyler Rochwerg

Tyler Rochwerg is a seasoned marketing professional currently serving as the Director of Brand Marketing at PurposeMed, overseeing brands such as Freddie, Frida, and Foria since April 2024. In addition to this role, Tyler has been an Advisory Board Member at #paid • Creator Media and Plot. With a strong background at Johnson & Johnson, Tyler held various positions including Senior Brand Manager and Co-Founder of Neutrogena Studios, where responsibilities encompassed managing brand equity and influencer marketing for Neutrogena, a $1 billion brand. Prior to this, Tyler contributed to brands like Listerine and Nicorette and gained hands-on experience as a Digital Production Specialist. As a guest lecturer at Michigan State University's Eli Broad College of Business, Tyler shares expertise in marketing strategy and digital content. Tyler holds a Bachelor of Arts in Honors Business Administration from Ivey Business School at Western University.