Laura Rysz

Laura Rysz currently serves as the Senior Director of Brand & Marketing at Paka Apparel, a position held since March 2025. Prior to this role, Laura held various positions at Crocs from October 2021 to March 2025, including Director and Senior Manager of Global Integrated Marketing. Laura's experience also includes serving as Senior Manager of Integrated Marketing and Digital/Integrated Marketing Manager at Smartwool from December 2016 to October 2021, as well as Kelty Marketing Manager at Exxel Outdoors from April 2015 to December 2016. Earlier in the career, Laura worked at The Integer Group in Retail and Shopper Marketing from August 2004 to April 2015, managing accounts for Procter & Gamble and The Kellogg Company. Laura earned a Bachelor’s Degree in Business with a Marketing emphasis and a Minor in Psychology from the University of Northern Colorado between 2000 and 2004.