CRM Specialist

POSITION: Customer Relationship Management (CRM) Specialist

WORK MODALITY: Hybrid: 3 days per week onsite

THE COMPANY

Boyd Interactive, the operating division of Pala Interactive Canada Inc., is a full service real-money and social gaming technology provider and operator which caters to both B2C and B2B markets. Boyd Interactive offers a full spectrum of games across all distribution channels (web, download, tablet & smartphone). In Canada, and the US, they offer casino, bingo, and poker games.

Boyd Interactive’s strength is its relentless focus on high-quality, high-functioning, immersive software platforms, and with recent developments in legislation, the online gaming industry is poised for rapid growth.

THE POSITION

Reporting to the Director of CRM, we are seeking a talented and tech-savvy CRM Specialist to join our team within the gaming/gambling industry. Your primary responsibility will be to help define and create highly engaging content utilizing all the retention channels available through email, onsite content, push & promotions. Your technical expertise and creative mindset will play a crucial role in delivering personalized and dynamic experiences to our customers.

Responsibilities

• Develop and implement email marketing templates and content in alignment with marketing strategy and objectives, ensuring timely delivery, accuracy, and adherence to best practices.
• The technical setup and testing of promotional/bonus campaigns
• Managing the day-to-day content/appearance of our website and apps.
• Keen eye for marketing designs
• Ensuring builds are mobile-responsive, visually appealing, and optimized for deliverability.
• Conducting A/B tests to optimize email performance, including subject lines, calls to action, and content variations.
• Providing insights and recommendations for improving emails and other content channels.
• Collaborating with data analysts and CRM teams to leverage customer data for segmentation and personalization.
• Staying up to date with email marketing best practices, industry trends, and emerging technologies to drive innovation and improve results.
• Ensure that we adhere to all the regulatory requirements and remain compliant with all our communication

THE CANDIDATE

What we are looking for:

• Pride in Delivery: Care about what gets delivered in terms of quality, effectiveness and accuracy.

• Growth Mindset: This means speed to delivery and value. Fail and learn fast. Find new opportunities in the numbers, results, and competitors.

• Support the Team: We need people who can and will jump into the breach where required to support their colleagues.

• Measurement-focused: Wake up every day wanting to understand campaign, market and company performance.

• Have Ambition: We want to work hard, move fast, challenge convention and drive real, measurable growth.

• Have Fun: We want this to be a great place to work, with a common purpose, mutual support and exciting opportunities.

Essential Qualifications

• Good overall knowledge of CRM and/or marketing campaigns with at least 2-3 years of experience in marketing communications.

• Excellent written and verbal skills in English with strong attention to detail.

• iGaming experience is not required, however you should have a good understanding of how the iGaming industry works.

• An ability to think creatively and be pro-active about coming up with ideas and new ways of working. Not afraid to challenge the status quo.

• Strong problem-solving skills and ability to take initiative, show a sense of urgency and willingness to learn.

WHAT WE OFFER

• Competitive salary and benefits package
• A dynamic and fast-paced work environment
• Opportunities for career growth and advancement
• A supportive team culture and opportunities to work on exciting and impactful projects

Job benefits

• Casual dress

• Dental care

• Disability insurance

• Extended health care

• Life insurance

• On-site childcare

• On-site gym

• Underground parking

• Paid time off

• RRSP match

• Tuition reimbursement

• Vision care

If you're a driven and analytical digital marketer looking for a challenging and rewarding opportunity, we want to hear from you!