Sheryl Collins

Sheryl Collins is an accomplished events professional with extensive experience in event management and strategic partnerships. Currently serving as the Director of Events for Palm Springs Life Magazine since September 2024, Collins previously held significant roles including Director of Events at FlipSystem, Marketing Director at VestorPRO, Inc., and Director of Events at FortuneBuilders. Notably, Collins has also contributed to City National Bank and Los Angeles Times, overseeing event marketing programs and developing strategic plans that enhanced client loyalty and business objectives. With a strong background in budget management, team leadership, and stakeholder management, Collins is dedicated to staying current with industry trends to continuously improve event experiences. Education includes studies at Pasadena City College and ongoing mastery studies through Fortune Builders.