Diego Rionda

Diego Rionda has a diverse work experience spanning various roles in the advertising and marketing industry. Diego currently serves as the Chief Creative Officer at Palm Era since 2022. Prior to this, Diego worked as the Public Relations & Experiential Director for Jose Cuervo from 2018 to 2022, achieving significant growth in ROI and impacts during their tenure.

Before joining Jose Cuervo, Diego served as the Marketing Director at Sordo Madaleno where they launched Artz Pedregal and developed strategic communication plans to position the company as the top shopping center in Mexico. Diego also worked as the Creative Director at TERAN/TBWA, managing several high-profile clients including El Palacio de Hierro and Grupo Modelo.

Diego's experience also includes roles at Ogilvy & Mather as a Senior Creative, where they spearheaded innovative digital concepts for UPS, and at mcgarrybowen as the Lead Digital Creative, where they created a Superbowl ad and collaborated with top athletes and brands like NFL, NHL, and Reebok.

In the early stages of their career, Diego worked as a Digital Creative at DDB, Draftfcb, Crispin Porter + Bogusky, and Lapiz, where they contributed to various digital campaigns and interactive experiences for clients such as State Farm, New York Lotto, and Cottons.

Diego's work experience showcases their expertise in creative leadership, strategic communication, experiential marketing, and digital innovation across multiple industries.

Diego Rionda enrolled in the Portfolio Program at CP+B in 2010. However, details regarding the degree name or field of study are unavailable. Additionally, it is mentioned that Diego Rionda also attended the Universidad Iberoamericana, Ciudad de México, and the Miami Ad School, although the specific years, degree names, and fields of study are not disclosed.