Edgar Enrique Villalba Perlaza

Edgar Enrique Villalba Perlaza is a seasoned sales professional with extensive experience in strategic sales management and market development. Currently serving as the Sales Manager for Colombia at Palmex Alimentos SA de CV, Edgar focuses on driving sales growth, market share, and profitability while maintaining long-term client relationships. Prior experience at FERRERO LADM includes roles as Gerente de Ventas Canal Moderno and Key Account Manager, where Edgar developed commercial strategies and led key account relationships across several regions. Edgar's career began in positions such as Representante de ventas at LABORATORIOS EXPOFARMA S.A. and Analista de Compras at Supertiendas Olímpica. Educational qualifications include a Maestría in Marketing, various diplomados in sales management, marketing, and leadership from reputable institutions.