Charlotte Sim

Charlotte Sim is an accomplished marketing professional with extensive experience in the technology sector. Currently serving as Director of Strata Marketing for JAPAC at Palo Alto Networks since July 2021, Charlotte has held various marketing leadership roles at VMware since July 2015, including Director Marketing and Senior Partner Marketing Manager. Prior experience includes positions at Microsoft, where Charlotte led alliances marketing strategies across the Asia Pacific region, and held roles such as Alliances Manager and Worldwide Marketing Manager. Earlier career roles include Senior Marketing Manager at EMC and Marketing Manager at Intel Corporation, focusing on regional marketing initiatives. Charlotte holds a Bachelor of Arts in Public Relations, Advertising, and Applied Communication from RMIT University and completed education at the Management Development Institute of Singapore.