Ophenia Liang

Ophenia Liang is a seasoned professional in digital marketing with extensive experience spanning over a decade in various leadership roles. As the Director and Co-founder of Digital Crew, a successful cross-cultural digital marketing consultancy established in 2014, Ophenia has facilitated international market entry strategies for companies targeting China. Additionally, Ophenia co-founded PandaMetrics, a SaaS platform that enables global brands to monitor their social media presence in China. Previous roles include Digital Marketing Manager at SocietyOne, Head of Search at Accenture, and Account Manager at Reactive, where Ophenia spearheaded significant sales growth and managed key client relationships. Ophenia holds a Master's degree in Marketing from the University of Melbourne and is proficient in both English and Chinese, enhancing capabilities in handling diverse markets.