Alicia Mowder

Alicia Mowder currently serves as the Senior Vice President of Product Strategy & Insights at Panera Bread, where responsibilities include leading category growth by enhancing product lines and orchestrating culinary, marketing, digital, and operational strategies. Prior experience includes roles as Head of U.S. Marketing at Circle K, where national marketing initiatives were directed across over 7,000 locations, and as Senior Director of Global Marketing at Sonic Drive-In, focusing on strategic marketing plans and collaborative development. Alicia's earlier career includes various marketing roles at Payless ShoeSource, which encompassed media planning and brand development, as well as analytic positions analyzing data for operational efficiency. Alicia holds a Master's degree in Journalism from The University of Kansas and completed a certificate in Destination Marketing from The Wharton School.