Panorama Education
- Website Marketing Manager
Website Marketing Manager
Marketing · United States
Job description
About Panorama:
Panorama is a fast-growing national technology company focused on radically improving education. More than 2,000 school systems serving 15 million students across all 50 states have adopted our platform to understand students’ academic and social-emotional strengths and to identify those in need of additional support. School systems turn to our suite of tools to ensure that every child gets the support they need, including school climate and social-emotional learning surveys, tiered intervention planning, and professional development.
Panoramians can choose to work fully remote anywhere within the Continental United States, in-person from our Boston office, or a hybrid option.
About the Role:
At Panorama Education, our website is a powerful inbound marketing engine, generating leads, brand affinity, product awareness and furthering our vision to create best-in-class content and community for educational leaders. We are looking for a talented website marketer to fuel the performance and growth of Panorama’s largest marketing channel.
In this role, you will be a driving force in Panorama’s website marketing strategy, including planning and implementing large-scale projects to improve user experience, conversion rates, and organic search ranking.
Responsibilities:
- Play a key role in shaping Panorama’s website marketing strategy and own the execution of that strategy, including A/B testing, personalization, and conversion rate optimization (CRO).
- Implement and manage CRO strategies to improve the conversion rates of key website pages and drive revenue growth.
- Ensure the website is optimized for search engines to improve visibility and organic traffic.
- Improve website usability, navigation, and design to enhance the user experience.
- Use web analytics tools (e.g., Hotjar) to track and analyze website performance and user behavior, using this data to inform strategic decisions and improvements.
- Support build out of Hubspot landing pages for marketing programs, campaigns, and events
- Own monthly website performance reporting, including analysis and insights around website acquisition, engagement, conversion, and pipeline.
- Stay current on website best practices and train team members on these practices.
This job is for you if you:
- Have 3+ years of B2B marketing experience managing and optimizing high-converting websites.
- Are data-driven with the ability to interpret web metrics to optimize digital channels and drive growth goals
- Have demonstrated success in improving website lead acquisition, conversion rates, and organic search rankings for targeted search terms on Google
- Have strong copywriting skills and design aesthetic
- Are proficient in Hubspot, HTML, CSS, JavaScript, Google Tag Manager, and other web development languages and tools
- Have strong understanding of SEO principles, web analytics (e.g., Google Analytics), and web accessibility standards (WCAG)
- Have excellent communication skills, with the ability to collaborate effectively with cross-functional teams and stakeholders
- Have creative problem-solving abilities and a keen attention to detail
- Demonstrated experience leading projects and serving as project manager, working with multiple stakeholders to hit goals on a timeline and achieving desired outcomes
- Demonstrated understanding of diversity, equity, and inclusion
Base Salary: $85,000 - $114,000
The “Base Salary” range represents the low and high end of the anticipated salary range for this position across all US locations. The determination of this anticipated Base Salary range involves the consideration of many factors in making compensation decisions including but not limited to: unique skill sets, experience, training, performance, licensure and certifications, as well as other business and organizational needs. Our anticipated Base Salary determination is just one component of Panorama’s competitive total rewards strategy that also includes annual bonus or commission awards, equity awards, as well as other region-specific health and welfare benefits.
Panorama Education is dedicated to building a diverse and inclusive company because we serve students, educators and families from tremendously diverse backgrounds and identities across the country; we’ve seen how our product and impact are strengthened the more we reflect that diversity. In addition, we have found (and we believe the research) that diverse teams are higher-performing, and we embrace the varied perspectives that our team members share with each other. As such, we are an Equal Opportunity Employer. Panorama also has a policy on maintaining a drug-free workplace.
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