Yiying Lu

Yiying Lu is the Founder and CEO of an award-winning innovation studio established in 2008, specializing in brand and product marketing. With a strong background in strategic marketing campaigns, Yiying has collaborated with startups and large companies to enhance cross-cultural brand identity and interactive marketing efforts. As an International Bilingual Speaker, Yiying has presented at notable international conferences across more than 20 countries. Current roles include serving as a San Francisco Arts Commissioner and being recognized as a Pantone Global Spotlight Artist for 2024. Additionally, Yiying acts as a Global Creative Ambassador for Adobe and serves as an advisor to various organizations, including 500 Startups and Orbit Startups. Yiying's academic contributions as a visiting lecturer at esteemed institutions such as Tsinghua University and Peking University also highlight a commitment to fostering creativity and innovation in design. Yiying holds degrees from the University of Technology Sydney and the University of the Arts London.