Allison McGuire

Allison McGuire has a strong background in marketing, beginning their career with Viking Office Products in 2000 as a Product Manager and later becoming the Sr. Manager of Internet Merchandising. ★Allison led the redesign and launch of a customer-friendly website, developed marketing campaigns, and analyzed sales and competitor catalogs. ★Allison then worked as an Account Director/Client Partner at Experian CheetahMail, where they cultivated relationships with high-profile clients and worked on strategic planning and campaign execution. After that, they served as a Marketing Consultant for various clients before joining Overnight Prints as the Email Marketing & Merchandising Manager. In this role, they created and executed a successful email marketing strategy and optimized website presentation using Omniture's Test & Target tool. ★Allison then joined Harbor Freight Tools as the Director of Web Merchandising, where they managed their e-commerce website and implemented various campaigns and programs. Next, they worked at Oversee.net as the Director of Marketing - Travel Group, leading email and social marketing efforts for travel brands. ★Allison then joined Cordial Inc. as a member of the Advisory Board and currently holds the position of Vice President of Marketing at Paper Mart, where they oversee the marketing and e-commerce strategies and manages a team responsible for various marketing channels. ★Allison is also a member of the Women in Retail Leadership Circle.

Allison McGuire holds a Bachelor of Arts degree from the University of Missouri-Columbia. No specific start or end year is provided for their education.