Isabelle de Smedt

Isabelle De Smedt is an experienced professional in marketing and business development, currently serving as the Business Development Manager for Cleaning & Hygiene at Papyrus since December 2020. Prior to this role, Isabelle held various positions at Lyreco Benelux, including Category Manager for Life@Work & Office and Marketing & Communication Manager over an extended period. Isabelle's expertise encompasses creating marketing plans, managing budgets, event planning, supplier negotiations, and developing product strategies. Career beginnings include a role as Marketing Assistant at Lyreco Benelux. Isabelle holds a Bachelor's degree in Marketing from Thomas More University of Applied Sciences, complemented by prior education at KU Leuven.