Brad Siedner

Brad Siedner is an experienced regional director currently overseeing operations at Paradies Lagardere in the Northeast, managing 10 General Managers and 28 Assistant General Managers across 85 stores. With a robust background in retail performance optimization from previous roles at BDSGroup and HMSHost Retail, Brad has demonstrated expertise in profit and loss management, operational strategies, and market analysis. Spanning over 30 years in the travel and entertainment retail sectors, Brad's leadership is marked by a continuous improvement approach and hands-on mentorship. Additionally, Brad holds a degree from the University of Nevada Reno, enhancing a well-rounded professional foundation in the retail industry.