King Choi

King Choi has extensive experience in product marketing and management, spanning over 17 years. King currently holds the position of Studio Director of Marketing at Paradox Interactive. Prior to this, they served as the Senior Director of Product Marketing at Jumbo: Privacy + Security, where they developed the entire Product Marketing stack, including product naming, positioning framework, and messaging matrix. During their time at Jumbo, King collaborated with Marketing and Creative Directors to implement a UA Creative Process that resulted in a 23% improvement in paid marketing ROAS over a 6-month period.

Before joining Jumbo, King worked at Glu Mobile, starting as a Product Marketing Manager and later taking on the role of Product Marketing Lead (EA Mobile) after the company's acquisition. At Glu Mobile, they played a significant role in increasing IPM by 3x and CVR by 2x across all paid channels, primarily on Facebook iOS in the US.

Prior to Glu Mobile, King served as a Product Marketing Manager at Facebook, where they focused on building awareness and driving adoption of gaming products among developers and consumers. King was responsible for developing strong messaging and narratives, authoring communication materials, and leading successful product launches.

King's career in product marketing began at Electronic Arts, where they initially worked as an Assistant Product Manager for The Sims 3 franchise, overseeing expansion pack business and executing franchise-wide initiatives. King later became a Product Manager II, partnering with development teams to define targets, audience, positioning, and business plans for The Sims 4 franchise.

Before entering the gaming industry, King gained experience as a Marketing Project Manager at Jan Marini Skin Research, where they led marketing initiatives and played a pivotal role in restructuring the corporate website content for both B2B and B2C audiences.

King's early career involved working in various marketing roles at Comcast, including Product Marketing Specialist and Marketing Communications Specialist. During their time at Comcast, they led sales and branding campaigns, managed product launches, conducted competitive analysis, and contributed to the success of initiatives like the analog-to-digital conversion and Comcast Video On Demand (VOD) brand promotion.

Overall, King Choi has a proven track record in product marketing, strategic planning, market research, and successful product launches across various industries, with a focus on driving growth and delivering value.

King Choi attended the University of California, Berkeley from 2002 to 2006, where they obtained a Bachelor's degree in Mass Communications.