Sonia Linares Martínez

Sonia Linares Martínez has a diverse work experience spanning multiple industries. Sonia began their career in the hospitality sector, working as a Waitress at IHG Hotels & Resorts from 2001 to 2004. Sonia then transitioned to the advertising industry, working as an Advertising Copywriter at Tiempo BBDO from 2004 to 2005. Sonia further expanded their creative skills as a Creative Copywriter at El Laboratorio from 2005 to 2008.

In 2009, Sonia joined Electronic Arts (EA) and held various roles within the company over a span of 8 years. Sonia started as a Videogame Tester and later became an European Submissions Assistant, where they ensured compliance with requirements set by First Parties and Age Ratings Boards. Sonia then worked as an European Age Ratings Submissions Specialist, coordinating the submission process and guaranteeing timely global releases of EA titles. Sonia later became an Age Ratings Submissions Release Lead, planning, forecasting, and tracking timelines for all global Age Ratings submissions. Lastly, they served as a Microsoft Submissions Release Planner, liaising with Microsoft Account Management and managing submissions for Xbox One & 360.

In 2017, Sonia embarked on entrepreneurial ventures and co-founded Fisio Back Me Up, a local business focused on wellbeing and physiotherapy. Sonia was responsible for starting and running the business, which involved tasks such as finding clients, ensuring legal compliance, and managing vendors. Additionally, they founded NomNom Stations, a business specializing in Food Carts & Food Trikes Rentals for events. Similar to their previous venture, they managed all aspects of the business, including client acquisition, employee hiring, and budgeting.

Sonia's experience in the video game industry continued with their role at DICE (EA Digital Illusions CE AB) from 2017 to 2019. Sonia served as a Studio Operations Submissions Manager, where they coordinated communication between QA, Certification, Publishing, and various studio teams. Sonia also worked as a Technical Operations Release Manager, collaborating with studios and commercial teams to ensure operational feasibility and provide solutions.

Their most recent position is at Paradox Interactive, where Sonia is currently the Studio Operations Manager for Paradox Tinto since September 2020. Their responsibilities include building and maintaining a business plan, developing organizational processes, and managing recruitment, staff, facilities, vendors, and contracts.

Overall, Sonia Linares Martínez has accumulated a diverse range of skills and experiences throughout their career, including project management, operations, release planning, and entrepreneurial endeavors.

Sonia Linares Martínez has a Bachelor's Degree in Public Relations, Advertising, and Applied Communication from Universidad Europea, which they obtained from 2001 to 2005. Prior to that, they attended Lycée Français de Madrid from 1989 to 2001, where they earned their Baccalauréat in Sciences Economiques et Sociales. In addition to their formal education, Sonia also obtained a PRINCE2® 2017 Project Management Certification from AXELOS GBP in January 2019.