Barbara Balderas

Barbara Balderas is currently the Digital Marketing Director at Paraty Tech. Before that, she worked at Sandos Hotels & Resorts as the Analytics & Digital Marketing Manager. Barbara has a strong background in digital analysis, KPI tracking, and data analysis using tools like Google Analytics and Google Optimize. She also has experience in PPC campaigns, email marketing, SEO, and web development. Barbara has a postgraduate degree in Big Data Marketing and an executive master's in Digital Marketing. With a background in quality management and teaching, Barbara brings a diverse skill set to her role in digital marketing.