FL

Felicia Lee

Senior Digital Marketing Executive at Parcel Perform

Felicia Lee has a diverse work experience, starting from their current role as a Digital Marketing Executive at Parcel Perform. In this position, they are responsible for creating and optimizing landing pages, testing lead generation methods, and conducting regular site audits and competitor analyses.

Prior to this, Felicia worked as a Wall Mural Artist at Anytime Fitness Singapore from 2019 to 2023. Felicia then joined Awesome Sauce as a Social Media Executive from August 2021 to January 2022.

Before that, Felicia served as a Corporate Communications Intern at BreadTalk Group Pte Ltd from April to July 2021. In this role, they managed marketing collaterals, conceptualized and designed artwork for thematic events, and updated corporate collaterals.

Felicia also gained experience as a Content Writer Intern at Hashmeta Pte Ltd from April to October 2020. Felicia'sresponsibilities included developing social media content, writing engaging articles, and executing effective social media campaigns.

Felicia's earlier work experience includes a role as a Public Affairs Department Production Intern at the Singapore Police Force, where they produced and edited videos, edited articles, and brainstormed creative video ideas from March to July 2018. Felicia also worked as a Production Intern at Refinery Media from September 2017 to March 2018, where they scouted potential contestants, prepared pitch presentations, and assisted in pre-production research for reality shows.

Felicia Lee has a Bachelor of Business degree in Marketing from Nanyang Technological University Singapore, which they obtained from 2018 to 2021. Prior to that, they completed a Diploma in Creative Writing for Television and New Media from Singapore Polytechnic from 2015 to 2018. In addition to their formal education, Felicia has obtained several certifications. In 2022, they obtained certifications in Remarketing Strategies with Google Ads and Analytics, B2B Marketing on LinkedIn, and Marketing on LinkedIn: The Sophisticated Marketer's Guide, all from LinkedIn. In 2023, they earned the Email Marketing Certified certification from HubSpot Academy, and in 2022, they obtained the Inbound Certified certification, also from HubSpot Academy.

Links

Timeline

  • Senior Digital Marketing Executive

    September 1, 2023 - present

  • Digital Marketing Executive

    January, 2022