Bojana Diaconov

Bojana Diaconov is an accomplished marketing professional with extensive experience in CRM, project management, and online marketing. Currently serving as the Global CRM & Loyalty Manager at Douglas since July 2022, Bojana leads global marketing strategies, collaborates on technology infrastructure, and drives customer engagement projects. Previously held the role of Online Marketing Project Manager and Product Owner for Emarsys at VDI Wissensforum GmbH, where Bojana managed strategic CRM campaigns and data optimization. Additionally, experience includes positions at Havas Worldwide as a Junior Account & Project Manager, along with various roles in SEO and digital marketing throughout the career. Bojana holds a Bachelor of Science and a Master of Science in economic sciences from Bergische Universität Wuppertal and FernUniversität in Hagen, respectively.