Digital Marketing and E-commerce

The Digital Marketing and E-commerce team at Douglas is responsible for driving online sales and enhancing the customer shopping experience across the premium beauty platform. This team develops and executes strategic digital marketing initiatives, including search engine optimization (SEO), search engine advertising (SEA), and performance marketing, to attract and engage customers. They also manage product assortment online, ensuring a seamless e-commerce experience while leveraging data analytics to optimize performance and customer satisfaction across all digital channels.