MATCHEM
Faustine Hochleitner is a seasoned marketing professional with extensive experience in CRM and digital marketing. Currently serving as Chargée de campagnes CRM at MATCHEM since September 2022, Faustine manages operational aspects of various CRM campaigns, including email, SMS, and push notifications, while also contributing to the cross-channel contact plan for Genybet. Prior to this role, Faustine worked as Chef de projet marketing digital & CRM at Cash Converters Europe, where responsibilities included developing marketing plans and managing email campaigns for a significant customer base. Additionally, Faustine gained web marketing expertise as a Consultante at ALIZNET and Jja Sa, focusing on SEO optimization and BtoC marketing strategies. Educational qualifications include a Master’s degree in web project management from Institut Européen De Formation En Ingénierie Informatique and a Licence MASERTIC in internet marketing from Université de La Rochelle.
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MATCHEM
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Matchem est une société constituée en juillet 2020 à la suite du rachat de Groupe Paris Turf par NJJ (holding personnelle de M. Xavier Niel). Autour des marques Paris Turf, Paris Courses, Week End et La Gazette des Courses, Matchem se positionne comme le leader de la presse quotidienne hippique offline et online en France. Sa marque Genybet en fait également un acteur important de l'univers des paris sportifs en ligne. Matchem mène de nombreux projets de développement et de diversification autour de ses marques et activités.