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Lina Saba

Senior Director Of Brand Communications & Marketing at Park Place Seniors Living

Lina Saba has extensive work experience in the senior living and housing industry. Lina has held various roles within different companies. From 2005 to 2011, they worked at the Alberta Seniors Communities & Housing Association, where they served as the Director of Communications, Acting Executive Director, and Project Coordinator. Lina was responsible for strategic communications planning, media relations, policy development, and event management. In 2012, they worked at the BC Seniors Living Association as the Event & Membership Manager. In 2012, they also worked at Elim Village as an Executive Assistant, providing administrative support and managing various tasks for the non-profit society and foundation. From 2014 to 2019, they worked at Concert Properties as a Marketing Consultant and Marketing Manager. During their time there, they implemented marketing strategies, developed storytelling content, and transitioned to primarily digital media. Currently, since 2019, they are working at Park Place Seniors Living, Inc. as the Senior Director of Brand Communications & Marketing and previously held the position of Director of Sales and Marketing.

Lina Saba attended the University of Alberta from 2001 to 2005, where they obtained a Bachelor of Arts degree with a focus in Sociology and Psychology. In terms of additional certifications, Lina obtained a Long-Term Care Administrator certification from HealthCareCAN - SoinsSantéCAN in August 2021. Lina also completed the Introduction to Cannabis: A Plant and a Product Course from Cannabis At Work in December 2018. Furthermore, Lina pursued the Certified Association Executive (CAE) certification from CSAE Canadian Society of Association Executives, although the specific date of completion is unknown. Lastly, Lina received training in Project Management Tools and Techniques from National Project Management Inc., but the completion date is also unknown.

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