Chief Marketing Officer

Job ID: 20003

Join a team of forward thinkers! The Chief Marketing Officer will work closely with Sales, Product, and Customer Success and should come with a proven track record of designing, implementing, and leading marketing strategy in a fast-paced hyper-growth healthcare/biotech SaaS environment.

Responsibilities:

• Collaborate with leadership on overall trajectory and growth of the organization
• Review, improve and develop reporting sets for marketing function to monitor overall performance
• Represent the marketing function, and deliver reporting sets in leadership meetings
• Work collaboratively with CEO & Chief Strategy Officer in the research, identification and development of new marketing opportunities through trade shows, conferences, partnerships, associations, and competitors
• Design and execute healthcare and biotech focused content for both providers, payors, and patients that drive engagement and align with preventive health initiatives.
• Supervise the design and development of company & partner marketing and sales materials such as one-pagers, paid + organic digital campaigns, landing pages, email campaigns, PR, promotion programs, trade show materials, webinar topics & guests
• Oversee the relationships with outside PR and advertising agencies
• Design and execute complex, end-to-end marketing campaigns that deliver results measured in MQLs and pipeline.
• Own budget, metrics and foster an understanding of our efforts through great internal reporting and sharing of results.
• Penetrate our target geos and segments with the right mix of targeted marketing and programs in partnership with Sales.
• Develop a strategy that combines both technical and content elements, to drive ongoing improvements in SEO and organic search results.

Requirements:

• Must have 5+ years of experience in healthcare/biotech software/SaaS industry
• Track record of measurable success in developing and growing pipeline through innovative campaigns and programs to scale company growth.
• Management skills and hands-on approach with integrated campaign development and execution.
• Knowledge of contracting, negotiating, and change management with government clients, and B2B SaaS business model.
• Developing marketing strategies, advertising campaigns, and successful public relations efforts.
• BS/BA degree in Business Administration, Marketing, or a related field.

To apply please submit your resume and a cover letter at: People@ourparker.com