Cherie L.

Cherie L. is an experienced senior category manager currently employed at AS Watson since August 2023, focusing on beverage, wine, and spirits categories. Prior to this role, Cherie served as a product manager at Dah Chong Hong Holdings Limited and worked with key accounts such as Sogo and Aeon. Additionally, Cherie held the position of assistant e-commerce manager at Bayer, overseeing cross-border e-commerce for renowned brands like Elevit and Redoxon. Cherie's career also includes significant roles at Dairy Farm Group, where responsibilities encompassed category management for beers and spirits, as well as previous marketing and sales positions at Sims Trading Company Limited, Asiaeuro Wines & Spirits, and DKSH. Cherie holds a Bachelor of Business Administration in Global Supply Chain Management with First Class Honours from The Hong Kong Polytechnic University and has also studied at Uppsala University.