Eric Sorensen

Director Streaming Video Research Product at Parks Associates

Eric Sorensen has a diverse work experience in the sports media and digital content industry. Eric currently serves as the Director of Streaming Video Research Product at Parks Associates, where they lead product development and provides qualitative and quantitative insights on topics such as sports media, video consumption, and streaming entertainment services. Prior to this role, Eric worked as a Senior Research Analyst at Parks Associates.

Before joining Parks Associates, Eric worked at D1 Digital Media as a Senior Consultant and later as a Senior Partner Sports and News Media. Eric also held the position of Director of Advertising and Digital & Social Content at the Houston Astros, where they were responsible for driving the team's advertising and media content strategy across various platforms.

Eric has also worked at Red Seat Ventures as the VP of Digital Strategy, The University of Texas at Austin as a Board Member, and CoachTube as an Advisor. Additionally, they have experience in the digital media industry, having worked at ESPN in various roles, including Director of College Sports Networks and Director of Content Integration/WatchESPN.

Eric Sorensen holds a Bachelor of Arts (B.A.) degree in Radio, Television, and Digital Communication from Sam Houston State University.

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Previous companies

The University of Texas at Austin logo
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Org chart

Timeline

  • Director Streaming Video Research Product

    August, 2023 - present

  • Senior Research Analyst

    October, 2021

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