Andy Farr

Andy is widely recognised as one of the most innovative and forward-thinking leaders in the sector.

He joins Parkwood Leisure from British Cycling where he spent 3 1⁄2 years overseeing the development of their new operating model and business plan. He also designed and implemented their Places to Ride investment programme.

Andy was previously Business Development Director at Parkwood, overseeing arguably Parkwood’s most successful period of new business acquisition. In his new role Andy will shape the strategic direction of the company, including seeking new business opportunities, driving innovation, improving third party partnerships and exploring wider Parkwood Leisure services.