Alberto Roncero Herrera

Alberto Roncero Herrera has a diverse work experience in the sales and distribution field. Alberto started their career as a Sales Executive at Viajes El Corte Ingles in 2004. Alberto then worked as a National Sales Executive at Hotel Convencion, where they were responsible for promoting their two hotels nationwide. In 2008, they joined Salamanca Forum Resort as a National Sales Manager, where they focused on contract management, pricing strategy, and client management. In 2009, they moved to Parques Reunidos as a National Sales Manager, where they specialized in key account management and business development. Alberto later served as a Senior Key Account Manager, Business Manager, and Interim Customer Director, responsible for various aspects of sales, marketing, and business development. Alberto eventually became the Business and Distribution Manager, leading the digital transformation and developing processes for distribution in Spain. Currently, they hold the position of Global Head of Distribution at Parques Reunidos. Throughout their career, Alberto has shown a track record of achieving sales objectives and driving profitability.

Alberto Roncero Herrera has a diverse education history. Alberto obtained a Master's degree in Marketing and Commercial Management from EAE Business School in 2015-2016. Prior to that, they pursued a Master's in Business Administration (MBA) with a focus on Travel Agency Management from Universidad Nebrija in 2004-2005. Before their MBA, they earned a Diploma in Tourism Businesses and Activities from Universidad Nacional de Educación a Distancia - U.N.E.D. between 2001 and 2004, specializing in tourism companies. Alberto began their educational journey at Universidad Complutense de Madrid, where they obtained a Bachelor's degree in English Philology, specializing in Linguistics, from 1996 to 2001.