Víctor Collado Rodeiro

Víctor Collado Rodeiro is an accomplished professional in digital transformation, currently serving as Head of Digital Transformation at Parques Reunidos since March 2021. With extensive experience managing backoffice projects exceeding €15 million across 13 countries, Víctor has successfully implemented global CRM and marketing automation platforms (Salesforce) and ERP systems (Workday). Prior to this role, Víctor held positions such as Analysis and Digital Transformation Manager at Ingenico Group and Business Improvement-Project Manager at Verisure Securitas Direct. Academic credentials include a Master of Technology in Visual Analytics and Big Data from Universidad Internacional de La Rioja, an MBA from Universidad Francisco de Vitoria, and a Bachelor’s degree in Business Administration and Economics from Universidad Autónoma de Madrid, along with several specialized courses in digital project management and transformation.