Alexander Becheru

Alexander Becheru serves as the Head of Digital Transformation at RUTRONIK Electronics Worldwide since November 2022, where responsibilities include leading the global digital roadmap for marketing and IT, managing interdisciplinary expert teams, and scaling e-business solutions. Previously, as Teamlead Performance Marketing at orsay, Alexander managed strategic planning and execution of data-driven online marketing initiatives, improving online revenue by 10% within a year. Earlier roles include Digital Marketing Manager and Performance and Content Marketing Manager at fischer group, where Alexander developed integrated strategies and scaled global content marketing. Experience in social media began at Conrad Electronic Group, with roles ranging from Social Media Expert to Social Media Manager. Alexander has also worked as a freelancer, managing social media for SMEs, and co-founded Coworking Regensburg. Educational credentials include a recent Diplomlehrgang in Online Marketing Management and various certifications in coaching and change management.