Parrot Analytics
Lucas Mascarenhas serves as a Partner Insights Senior Analyst at Parrot Analytics since March 2022, utilizing the Global Audience Measurement System to provide critical insights for entertainment partners globally. Prior experience includes roles at Globo, where strategies for enhancing PayTV channels were developed, and at Loading Entertainment Media, focusing on multi-platform performance in pop culture and esports content. Earlier positions at Rede Globo and NBCUniversal Media, LLC included market research and production assistance, respectively. Lucas holds a specialization in Literature, Art, and Contemporary Thought from Pontifícia Universidade Católica do Rio de Janeiro and a degree in Cinema and Audiovisual from Estácio.
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Parrot Analytics
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Parrot Analytics’ demand measurement platform provides insight into global, country-specific audience demand for television content.