Ida Lorenz is an accomplished marketing professional with extensive experience in data management and e-commerce. Currently serving as a Marketing Manager at Parsionate since September 2016, Ida contributes to empowering businesses through data leadership. Previously, Ida held the position of Marketing Manager at XPLN from January 2018 to December 2022, focusing on optimizing e-commerce strategies and brand positioning through data analysis. Prior to that, Ida worked as a Marketing Communications Specialist at Avnet Technology Solutions for nearly eight years and began their career as a Marketing Assistant at Premium-Werbeartikel GmbH. Ida holds a Diplom in Medienwissenschaften from Paderborn University and a degree as a Staatlich geprüfte Gestaltungstechnische Assistentin in Graphic Design from Berufskolleg Senne, Bielefeld.
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