Melanie Katz

Melanie Katz is a seasoned growth marketer with extensive experience in digital media strategy and client management. Currently serving as a Growth Marketer at Part and Sum since September 2024, Melanie previously held the position of Digital Media Senior Specialist at DAC, where responsibilities included providing data-driven insights and optimizations for an international retail apparel client. Prior roles include Digital Media Specialist at Basis Technologies, where Melanie created client media strategies and collaborated with various teams, and Senior Media Strategy Specialist at GTMA, managing paid search and social advertising across multiple platforms. Melanie has also contributed as a Digital Marketing Manager at Oregon Hot Tub, enhancing lead generation and campaign revenue. An independent consultant prior to these roles, Melanie possesses a diverse skill set in branding, PR, and strategic marketing, complemented by a Bachelor of Science in Marketing Communications from Emerson College.