Kristina Matic

Kristina Matic has a diverse work experience spanning over several years. Kristina is currently working as a Digital Marketing Director for PAR Technology, where they oversee the planning, management, and execution of integrated B2B marketing campaigns. Kristina is also responsible for supervising multi-channel communication plans and ensuring marketing initiatives are delivered within budget and on time. In this role, they collaborate with cross-functional teams and provides feedback on campaign performance.

Prior to their current role, Kristina worked at MENU Technologies as a Digital Marketing Lead and Product Marketing Manager. Kristina was responsible for developing content and digital marketing strategies, collaborating with partners to communicate brand and product portfolio information, and creating marketing materials. Kristina also played a key role in setting up and utilizing HubSpot for marketing and business goals achievement.

Before joining MENU Technologies, Kristina worked at Asseco South Eastern Europe as a Country PR & Marketing Coordinator and later as a PR & Marketing Specialist. In these roles, they led various marketing projects, managed corporate digital presence, and supported international expansion efforts. Kristina also organized webinars, supervised marketing activities for local companies, and served as an Executive Board Member at the Association for affirmation, equality, and empowerment.

Additionally, Kristina has experience working as a Country PR & Marketing Coordinator at Payten, a Media Clipping Translator at McCann Erickson Public Relations, and an English Language Teacher & Examiner at Equilibrio Language Centre. Kristina is also a professional translator and interpreter.

Overall, Kristina Matic has extensive experience in digital marketing, product marketing, PR, and communications roles, with a strong track record of success in planning and executing integrated marketing campaigns and achieving business goals.

Kristina Matic has a solid educational background with a Master's degree in Marketing Management and PR from the Faculty of Organizational Sciences, University of Belgrade. Kristina completed this program from 2011 to 2013. Prior to that, they obtained a Bachelor of Arts (B.A.) degree in English Language and Literature from the Faculty of Philology, University of Belgrade, completing it between 2003 and 2008.

In addition to their formal education, Kristina has also pursued further certifications. In April 2020, they obtained the LSPR Public Relations Diploma from the London School of Public Relations. Kristina then acquired the HubSpot Inbound Certified credential from HubSpot Academy in July 2020. More recently, in April 2021, Kristina obtained the HubSpot Marketing Software Certification from the same institution.