Heather Di Beneditto is the Senior Marketing Strategist at Partner in Publishing and the former Marketing & Editorial Director at iTutor.com Inc. Heather has over four years of experience in developing and executing digital marketing strategy and designing content for education technology companies.
At iTutor, Heather led a team of employees including consultants, writers, designers and PR. Heather oversaw the ideation and creation of all digital and print collateral, thought-leadership content, in addition to pre- and post-production of company promotional videos—including its scriptwriting and storyboarding. Heather was also responsible for top editing, line editing, and copy editing of company blog posts, press releases, white papers, and drafting marketing emails for national and targeted campaigns. Heather worked closely with iTutor’s sales team, academics team, the CAO and CEO.
Under Heather’s direction, the iTutor blog, company e-newsletter, and podcast were successfully launched. The Marketing department was restructured and overall work processes were redesigned to support the Sales team. The company website was redesigned and lead nurture infrastructure was implemented within the leading CRM platform, Pardot. Heather also managed and executed company-wide webinars and developed the brand identity and company messaging for Clerisy—one of iTutor’s products.
iTutor is an accredited digital learning institution that partners with school districts and college-access programs across the U.S. to provide
Heather Di Beneditto has a Bachelor of Arts in Media Studies from Queens College.