Rich McCrum

Rich McCrum has extensive experience in key account management, starting from their role as an Account Manager at dcactiv to their current position as Senior Director, Key Accounts APAC at Partnerize. With a background in sales and territory management, Rich has also held roles such as General Manager and National Head of Retail. Rich holds a BA (Hons) in Sports Development and Marketing from Solent University and has completed a Marketing Week Mini MBA with Mark Ritson.