Oleg Pogorelov

PARTS iD, Inc. is a technology-driven, digital commerce company focused on creating custom infrastructure and unique user experiences within niche markets. PARTS iD was originally founded in 2008 as Onyx Enterprises Int’l, Corp. Its vision was to create a one-stop digital commerce destination for the automotive parts and accessories market. This was achieved via CARiD.com, which has become the premier category leading marketplace. The success of CARiD inspired pursuit of our long-term strategy to scale into similar markets via our proprietary built, modular digital commerce technology platform. While our core focus continues to be automotive, in August 2018, we launched seven new verticals (including BOATiD.com, MOTORCYCLEiD.com, CAMPERiD.com and more). All these retail marketplaces address similar market challenges and focus on the enthusiasts’ needs by implementing our seamless shopping experience using proprietary tools and techniques. In November 2020, Onyx merged with Legacy Acquisition Corp. to form PARTS iD, Inc. Our data intelligence, integrated platforms, product cataloging, virtual warehousing, marketing and brand building expertise have ensured our continued leadership in the competitive marketplace. Our journey of building one of the most comprehensive and varied product portfolios has made PARTS iD a worldwide leader and a proven brand builder who remains committed to delivering revolutionary shopping experiences and continued innovation.