Friederike Buckenlei

Head Of Global Marketing Activation at Pas Normal Studios

Friederike Buckenlei has worked in various roles in the marketing and communications fields since 2002. Friederike began their career as a Sales Rep at W.L. Gore & Associates in 2002. Friederike then moved on to become a Product Manager at Ötztal Tourismus in 2007, followed by a Product Manager role at Black Diamond Equipment in 2009. In 2010, they became an International Sponsorship Manager at Dory Venture / Laser Performance. In 2011, they took on the role of Brand & Event Coordinator Europe at SRAM Corporation. From 2014 to 2018, they worked at Rapha Racing Limited, where they held the roles of European Marketing Manager, Market Manager Nordics, Brand Management & Marketing Manager, and Event Manager of Rapha Super Cross Festival München, as well as Project Lead and Organizer of Rapha Nocturne Copenhagen and Rapha 12 Hills. Friederike also developed a multichannel-content strategy. In 2020, they took on the role of Head of Europe at Velocio and a Communications Specialist (Volunteer) at International Dual Career Network (IDCN). Friederike is currently the Marketing Growth Manager at Pas Normal Studios.

Friederike Buckenlei attended the University of Bayreuth from 2001 to 2006, where they earned a Diplom in Sportökonomie and a 1. Staatsexamen Lehramt in Sport und Wirtschaftswissenschaften für Realschule.

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